Nigeria’s leading luxury fashion destination Polo Avenue has secured sole rights to retail Gucci Ready-to-Wear clothing in Nigeria and West Africa.

A spokesperson for Polo Avenue made the announcement today during a media briefing held at Victoria Island Lagos. The spokesperson noted that Polo Avenue has successfully established itself as the gatekeeper for luxury brands in West Africa.

This successful establishment led to the Italian luxury brand, Gucci, to make its entry into the Nigerian market through a collaboration with Polo Avenue in 2012.

Since the deal was put in place, Polo Avenue has continuously housed Gucci’s exquisite accessories, shoes, and leather products at the flagship store, attracting clients seeking luxury fashion pieces in Africa.

Owing to its massive success with Gucci, Polo Avenue has now become an exclusive retailer for Gucci Ready-to-Wear pieces in West Africa, in addition to leather goods.

This is following the company’s brand commitment to delivering beauty and customer delight, and connecting international fashion brands to Africa, using innovative global partnerships such as Gucci’s.

Speaking about the partnership, Jennifer Obayuwana, Executive Director, Polo Avenue, said: “For many, Gucci is a way of life and a means of self-expression”.

According to the ED, its high quality, attention-grabbing, luxury pieces always make a statement, which is why they ensured that they deepened their partnership with the brand to introduce its Ready-to-Wear pieces.

She added, “Our customers are promised beauty, delight, and an assurance of authenticity with each unique and opulent piece; hence, we are proud to be the true custodians of this luxury brand here in Nigeria.”

Earlier, Polo Avenue had launched its second store in Lekki, Lagos, which presented the opportunity to extend her partnership with Gucci.

Since it began in Nigeria in 2014 as a sister-company to Polo Luxury, Polo Avenue continues to retail some of the world’s most prestigious fashion brands. They are Bottega Veneta, Amina Muaddi, Berluti, Dolce & Gabbana, and Valentino among others.


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